CONTEXTE AND INTENT
Harmonia is a yoga and Pilates studio that places body awareness and inner balance at the heart of its practice. Led by a founder passionate about movement and overall well-being, the studio aimed to be warm and accessible, yet also assertive and vibrant.
The project aimed to create a complete visual identity as well as a series of printed materials (collaterals), in a coherent, sensitive spirit, and anchored in the values of the studio.
CREATIVE APPROCHE AND VISUAL DIRECTION
Harmonia’s visual universe is based on a gentle tension: between enveloping calm and assertive tonicity, between underlying energy and bodily fluidity. The logo, designed in sans serif typography with generous, continuous curves, evokes circulation, breath, and the harmony of forms. Its fluid and stable design reflects both the cozy feel of the studio and the rigor of the disciplines taught.
The color palette is designed as a sensory landscape in motion, and the hues create a subtle balance between vitality, grounding, and serenity, while allowing for contrasting and breathable visual compositions.
DELIVERABLES
– Complete visual identity
– Main logo & variations
– Color palette & typographic system
– Collateral design (stationary and goodies)
FINAL VISUAL UNIVERSE
Harmonia deploys an enveloping, coherent, and luminous identity, in which the body can express itself freely, supported by a soft and lively aesthetic. Each medium becomes an extension of the experience offered by the studio: an invitation to breathe, move, and refocus.
Considering a new direction for your brand? The studio is here to listen.
Frequently asked questions
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The studio curates brand identities through strategic foundations, narrative refinement and visual design, including brand strategy, storytelling frameworks, semi-custom identity kits, and art-directed content creation. Each service is tailored to reveal a coherent and sensitive brand presence.
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Our process begins with listening. After a discovery session and introspective pre-work, we move through strategic alignment, artistic direction, and thoughtful design execution. Every element is considered in relation to your brand’s essence and intended experience.
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A discovery call is a quiet, thoughtful space where we explore where you are, what’s unfolding, and what your brand truly needs, structurally and emotionally. You’ll be invited to share your vision, and I’ll listen with care, offer first impressions, and reflect the possibilities I see. There is no obligation, only clarity.
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Yes, many clients come to us at pivotal moments of evolution. Whether you're refining an existing visual language or clarifying your narrative, we help ensure that what once served you gracefully grows with you. We honour what exists while carving space for what’s next.
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For most offerings, payment is made in two parts: a deposit to secure your place in the studio’s schedule, and the remainder upon delivery, following a flexible payment plan. Monthly support services follow a fixed rate invoiced at the start of each period. All payments are made via secure online transfer.
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After the discovery session, you’ll receive a tailored proposal outlining the most aligned path forward. This includes scope, deliverables, timeline and pricing, so you can make a decision grounded in clarity and calm. Once confirmed, we begin the preparatory work to shape your brand’s foundations.