CONTEXTE AND INTENT

This cosmetics house, founded in Guadeloupe, is rooted in a resolutely natural, sustainable, and sensory approach. Each formula pays homage to the benefits of local flora, in a spirit of deep care, respectful of both skin and the environment. The brand's ambition: to offer beauty rooted in the living, between land, sea, and island traditions, while maintaining a refined, contemporary, and desirable aesthetic.

The objective was to lay the foundations for a coherent, identifiable, and sensitive brand universe, through a visual identity, strong artistic direction, and subtle editorial work. The packaging had to reflect this vision: committed yet elegant, tropical yet timeless, rich yet not excessive.

CREATIVE APPROCHE AND VISUAL DIRECTION

The brand's visual identity is built on a subtle tension between nature and structure, freshness and warmth, simplicity and refinement. The logo combines a cursive sans serif typography with a fluid, modern outline and a more expressive, more precious calligraphic initial. This typographic contrast evokes both the naturalness of the ingredients and the premium dimension of the product experience. The logo lives like a signature: unique, personal, almost tactile.

The color palette is designed to evoke Caribbean landscapes filtered through a highly aesthetic prism. This combination creates a chromatic universe that is at once sensory, solar, organic, and sophisticated.

The artistic direction is anchored in an editorial and sensory aesthetic: natural textures, soft light, and balanced compositions. The visual elements evoke slow gestures, raw materials, and nature in its functional beauty.

DELIVERABLES

— Complete visual identity
— Main logo and variations
— Color palette and typographic system
— Art direction and print design
— Packaging design (structure, hierarchy, harmonization)
— Visual kit for social media

FINAL VISUAL UNIVERSE

This visual identity tells of a beauty that takes its time, both rooted in the brand's territory and open to the world. Each visual element has been designed to embody sensitive, sustainable, contemporary cosmetics, which celebrates the link between skin, nature and culture. A brand that asserts an eco-conscious aesthetic, where care becomes ritual, and simplicity, elegance.

Considering a new direction for your brand? The studio is here to listen.

Frequently asked questions

  • The studio curates brand identities through strategic foundations, narrative refinement and visual design, including brand strategy, storytelling frameworks, semi-custom identity kits, and art-directed content creation. Each service is tailored to reveal a coherent and sensitive brand presence.

  • Our process begins with listening. After a discovery session and introspective pre-work, we move through strategic alignment, artistic direction, and thoughtful design execution. Every element is considered in relation to your brand’s essence and intended experience.

  • A discovery call is a quiet, thoughtful space where we explore where you are, what’s unfolding, and what your brand truly needs, structurally and emotionally. You’ll be invited to share your vision, and I’ll listen with care, offer first impressions, and reflect the possibilities I see. There is no obligation, only clarity.

  • Yes, many clients come to us at pivotal moments of evolution. Whether you're refining an existing visual language or clarifying your narrative, we help ensure that what once served you gracefully grows with you. We honour what exists while carving space for what’s next.

  • For most offerings, payment is made in two parts: a deposit to secure your place in the studio’s schedule, and the remainder upon delivery, following a flexible payment plan. Monthly support services follow a fixed rate invoiced at the start of each period. All payments are made via secure online transfer.

  • After the discovery session, you’ll receive a tailored proposal outlining the most aligned path forward. This includes scope, deliverables, timeline and pricing, so you can make a decision grounded in clarity and calm. Once confirmed, we begin the preparatory work to shape your brand’s foundations.

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